OVERVIEW

Demographic Enhancement Data Services leverage business intelligence from within your Touché® Analyzer system with regional or global demographics, market research and behavioral modeling techniques to enable your financial institution to quickly utilize actionable information. Data professionals append demographic data on your Touché Analyzer customer or member database based on one or more criteria and provide analytics that ensure your retention and growth strategies and programs gain the most impact.

Demographic Enhancement Data Services provide your institution with:

• Updates to your Touché Analyzer system with fresh, periodic demographics and P$YCLE® segmentation data
• The ability to add Strategic Appends to focus on Service Propensities, Share of Wallet and Household Value Segment fields in addition to demographic data
• Enhanced research and targeting capabilities

Demographic Enhancement Data Services enable your institution to:

• Gain more insight into the the characteristics, preferences and behaviors of your households to target them for maximum results
• Help ensure both marketing and front-line personnel can direct the appropriate service offering to the appropriate customer or member segment

Demographics Ordering Information