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Solutions » Professional Services » Data Services
Data Services
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Overview

 

Harland Financial Solutions’ Data Services enable you to make the most out of your data. Our experts can slice, dice and analyze your customer or member information, segment it by need, or segment prospect lists for a targeted campaign. We can overlay demographics and market data to help you better understand your customers and how they might react to certain offers, or pre-screen them for certain marketing offers. In short, we transform your data into the actionable information you need to stay competitive and run your institution.

Data Services Demographic Enhancement

Demographic Enhancement Data Services append demographic and P$ycle data to your Touché® Analyzer database, enabling your financial institution to quickly utilize information. Data professionals help ensure your acquisition and retention strategies and programs gain the most impact.

Data Services Direct Credit

Ensure your credit marketing dollars are spent wisely with Direct Credit Data Services. Our powerful data screening process provides credit scores on account holders and loan prospects to identify your most valuable lending opportunities. The services allow you to score and pre-approve your account holders and prospects with confidence. Borrowers feel more confident responding when they have been pre-qualified, and they appreciate the added convenience of quick turnaround associated with a special offer.

Data Services Prospect Lists

Let our Prospect Lists Data Services experts provide you with qualified prospecting lists to enhance your overall marketing and sales efforts. With our robust analytical tools, we target segments, specific geographic areas, or multiple criteria and procure the prospect list for you to maximize your efforts for continuous results-oriented marketing and sales successes.

Data Services Deposit Benchmarking

Deposit Benchmarking Data Services provides a comparative analysis of your institution’s deposit growth performance to financial institutions throughout the country. With this in-depth analysis of your deposit performance strengths, weaknesses and opportunities, you can focus efforts to develop the necessary strategies and tactics to assure you achieve deposit objectives.

Data Services Conversion

Data Conversion Services remove the often cumbersome task of converting data from your financial institution so you can focus on serving your customers or members. Whether merging with another financial institution, or converting to a new software application or system, we check and re-check the integrity of your data, test it and ensure it remains intact until your project goes live.