The U.S. Postal Service estimates that up to 20 percent of all direct mail pieces are undeliverable due to inadequate addresses. With more precise addresses, you can reach customers through the mail more reliably and focus your sales campaigns on underserved areas. GeoPro® for LaserPro® and DepositPro® standardizes and geocodes addresses to reduce the cost of mailings and to help you better target your sales campaigns.

GeoPro provides your financial institution with:

• The ability to standardize and geocode the addresses that you have entered into LaserPro or DepositPro
• Accurate geocoding of addresses using the national databases of the U.S. Postal Service and the U.S. Census Bureau
• Flexible address-matching settings for various tolerances
• An easy-to-use, up-to-date system that is easily maintained

GeoPro enables your financial institution to:

• Reduce the cost of customer contact by contributing to a higher percentage of direct mail delivery.
• Add value to LaserPro and DepositPro—Use GeoPro to update addresses as you enter them into LaserPro and DepositPro, ensuring consistent standardization of all addresses.
• Eliminate dual data entry. Some geocoding systems require you to enter address information in multiple systems. With GeoPro, you enter the information only once.
• File more accurate information with regulatory agencies that review HMDA or CRA performance.
• Set flexible GeoPro address-matching settings for various tolerances—strict, close, relaxed or wide.