Demographic Data Enhancement
Increase the power of your Touché Analyzer™ database by appending household specific and area level demographic and geographic information. Remember to fully take advantage of some of Touché Analyzer's features, such as mapping, ModelExpert and general profiling updated demographic data is a must.
Participating in a Harland Financial Solutions scheduled Demographic Data Enhancement is the most convenient and cost-effective way to append valuable demographic data to Touché Analyzer.
We recommend enhancing your entire database with appended demographic data at least once a year. Every quarter, we suggest appending new households that have been acquired since your last demographic data enhancement. With appended demographic data, you enjoy:
- Enhanced research and targeting capabilities
- Enhanced customer/member segmentation
- Enhanced look-alike profiling capabilities
By adding demographics to your database, you’ll increase the power of Touché Analyzer exponentially, giving you the ability to make strategic decisions with more precision.
Try our Premier or Premier Plus data packages, both of which combine the best of our Platinum demographic data variables with P$CYCLE® NE segmentation to help you better understand and target based on both demographics and financial purchase behaviors. Premier Plus goes the extra mile to include our powerful “Strategic Append” fields to help you identify customers/members based on Product Usage Propensities and Share of Wallet.
How to Get Your Demographic Data Enhancement
You may take advantage of our demographic enhancement services at any time; however, you will save money by participating in our quarterly scheduled append runs. You will find all the information and forms you need to participate at the bottom of this page.
The following dates are the deadlines for participating in our quarterly scheduled demographic append runs.
Spring Quarterly Append Run – April 16, 2010
Summer Quarterly Append Run - July 16, 2010
Fall Quarterly Append Run – October 15, 2010
You must have your extract file, containing the households you would like to have appended with demographic data, as well as all order forms and agreements to us by these dates.
Available forms and additional information:
Price Lists and Available Packages
Order Forms and Agreements
Instructions and Sample Export Transmittal Form
Detailed Information on Demographic Data Enhancement