Demographic Data Enhancement
Increase the power of your Touché Analyzer™ database by appending household specific and area level demographic and geographic information. Remember to fully take advantage of some of Touché Analyzer's features, such as mapping, ModelExpert and general profiling updated demographic data is a must. And don't forget, in order to run the Lifecycle segment in the new Auto Segmentation feature in 6.0 you need HHAGE and HHINCOME demographic fields.
Participating in a Harland Financial Solutions scheduled Demographic Data Enhancement is the most convenient and cost-effective way to append valuable demographic data to Touché Analyzer.
We recommend enhancing your entire database with appended demographic data at least once a year. Every quarter, we suggest appending new households that have been acquired since your last demographic data enhancement. With appended demographic data, you enjoy:
- Enhanced research and targeting capabilities
- Enhanced customer/member segmentation
- Enhanced look-alike profiling capabilities
By adding demographics to your database, you’ll increase the power of Touché Analyzer exponentially, giving you the ability to make strategic decisions with more precision.
Try our Premier Package which combines the best of our Platinum demographics package, P$CYCLE® NE segmentation for understanding financial behavior, and enhanced ethnic data for marketing to emerging markets. The Premier package offers the value for your marketing dollar and can actually help you market more effectively so you reduce costs and increase responses.
How to Get Your Demographic Data Enhancement
You may take advantage of our demographic enhancement services at any time; however, you will save money by participating in our quarterly scheduled append runs. You will find all the information and forms you need to participate at the bottom of this page.
The following dates are the deadlines for participating in our quarterly scheduled demographic append runs.
Winter Quarterly Append Run – January 18, 2008
Spring Quarterly Append Run – April 18 2008
Summer Quarterly Append Run - July 18, 2008
Fall Quarterly Append Run – October 17, 2008
You must have your extract file, containing the households you would like to have appended with demographic data, as well as all order forms and agreements to us by these dates.
Available forms and additional information:
Price Lists and Available Packages
Order Forms and Agreements
Instructions and Sample Export Transmittal Form
Detailed Information on Demographic Data Enhancement