Marketing Solutions
This powerful data screening process gives you credit scores for your account holders and loan prospects to identify your most valuable lending opportunities. Harland Financial Solutions’ program allows you to score and pre-approve your account holders and prospects with confidence. Borrowers feel more confident responding when they’ve been pre-qualified, and they appreciate the extra convenience and quick turnaround associated with a special offer. The ability to include terms and sample payment amounts personalizes the offer, further increasing your rate of response. Plus, because your offers are made only to those who meet your credit criteria, your staff can make the most efficient use of their time.
If you are short on time or resources, our team of marketing experts can manage your MCIF for you. We will conduct all necessary research and provide recommendations in-line with our objectives and expectations. We can even help with product development, campaign development, creative, production and fulfillment, and measurement to ensure your marketing objectives are met, such as:
- Targeted acquisition of loans and deposits
- Improving fee income generation
- Quantifying return on your marketing investment
- Improving net interest margin
- Identifying key households
- Refining targeted sales activities
- Strengthening household retention
- Developing household segments tailored to your objectives