We combine a strategic foundation with research, analysis, marketing execution and creative capabilities to drive bottom-line results. Harland Financial Solutions brings together the industry knowledge, expertise and tools to help you make well-informed business decisions.
Assessments & Workshops
Our Assessment and Workshop consulting services help uncover and address your unique challenges. Consulting expertise leveraging the power of your MCIF will help you build relationships, improve profitability, and operate more efficiently.
The foundation for strong marketing plans. Harland Financial Solutions’ Strategic Assessment can help you understand and respond to the opportunities in your marketplace so you can compete more effectively and improve your bottom line.
Harland Financial Solutions’ Client Satisfaction Assessment and Experience Management can help by offering ongoing research, benchmarking and measurement regarding your clients’ perceptions and satisfaction levels with your service. Our assessment consists of a two-pronged approach to gathering quantitative data: Experience Management and Client Satisfaction. Choose either one or use them together complementarily.
Our Share of Wallet Assessment and Workshop helps you identify the right products to sell to the right clients in order to maximize profitability and expand relationships for the long term using tools and resources that most financial institutions just don’t have.
Harland Financial Solutions’ Branch Network Optimization Assessment and Workshop provides a financial, transactional, sales effectiveness and service quality evaluation for each branch in your network and scores them based on weighted elements. It also zeroes-in on the value segments that drive profitability.
Our Brand, Image and Positioning Assessment and Workshop is a comprehensive, multi-stage exercise that will uncover current perceptions and factor in the market you serve to provide recommendations for changes that improve the consistency of your message and portray a differentiating and positive image to the community.
Marketing Solutions
We offer a wide variety of outsourced marketing services performed by experts in marketing and financial institution operations.
- Direct Credit, Credit scoring and lending programs
- MCIF Services, service bureau deployment
This powerful data screening process gives you credit scores for your account holders and loan prospects in order to identify your most valuable lending opportunities. Our program allows you to score and pre-approve your account holders with confidence.
If you are short on time or resources, our team of marketing experts can manage your MCIF for you. We will conduct all necessary research and provide recommendations in-line with our objectives and expectations. We can even help with product development, campaign development, creative, production and fulfillment, and measurement to ensure your marketing objectives are met.