| Banks |
Touché Analyzer is the most comprehensive business intelligence solution in the industry. It can be used by the entire organization - management, marketing, finance, operations, and customer service – to enhance your institution’s profitability.
At the heart of Touché Analyzer is:
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| Credit Unions |
Research
- Ad-hoc querying
- Current and historical research periods
- Precision targeting
- Custom of automated segmentation
- Query on transactional, behavioral, demographic, geographic, or scored data
- Query data from all of your in-house and third-party systems
- Product repricing what-if scenarios
- Look-alike profiling
- Integrated mapping
- Automate recurring research tasks
Reports
- Standard and custom reports
- Operational and marketing
- Account/product level or relationship (individual/household) reporting
- Interfaces with Crystal Reports
- Current and historical trend information
- Flexible output options for further analysis
- Publish in HTML for Intranet distribution
- Automate recurring reports production
Campaign Management
- Create test groups
- Random sampling
- Automated tracking of campaign response
- Pre- and post-promotional ROI
- Production support – mail merge, export
- Use to refine future campaign – Improve ROI
…plus much more. Contact us today for a demonstration.
The following products and services are optional enhancements to your base system:
The Fuel for Your Analytical Efforts
Overlay the wealth of customer/member information in Touché Analyzer with vital demographic, geographic and segmentation (P$YCLE®) data that will boost your analytical power exponentially.
We also offer List Services. Whether you need a list for use with ListExpert or for other purposes, you can take advantage of our purchasing power and expertise.
Turnkey Statistical Modeling
Reduce Costs, Increase Responses, and Improve ROI
Traditional profiling methods involve subjective assumptions about consumer behavior. Using advanced multi-level statistical modeling, ModelExpert takes the guesswork out of traditional profiling to produce statistically sound prospects who look like your best customers/members so you can eliminate non-responders before contacting anyone. You’ll mail fewer pieces, increase response rates and improve your overall ROI.
List Management
Manage Both Customer and Prospect Lists from Virtually Any Source
ListExpert™ is a list management tool that allows you to import data - electronically or manually - from any external or internal source for prospecting and organic growth initiatives.
Where Touché Analyzer™ is a database for customers only, ListExpert allows you to acquire lists of names and information (both customer and non-customer) from virtually any source. ListExpert is fully-integrated with Touché Analyzer so you can cross-reference your customer and non-customer lists.