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There was a time when marketing a financial institution meant well-placed signage, a statement stuffer and maybe a newspaper ad or billboard around town. Today, the world has changed, transforming the way financial institutions market to and create relationships with consumers. |
Mark Nelson discusses how Touché® Analyzer helps Horicon Bank decide where to focus its marketing resources more strategically. Additionally, he discusses how Touché Messenger delivers intelligent marketing cross-sell information to PhoenixEFE® Core and Cavion® Internet Banking so the bank can run coordinated marketing campaigns from any touch point the customer uses to interact with the Horicon. |
